From internet to inbound marketing – Understanding the change in approach

Until recently, the digital landscape was a stark and mysterious web space of unending opportunities driven by the search button. But today, though search continues to be the face of it, we have gained a much better understanding of using the internet as a powerful marketing tool.

All the latest innovations on the internet direct to one common goal – connecting people to ideas, interesting offerings and other people. Inbound marketing just makes it better.

The basic difference between regular internet marketing and inbound is in the approach. Inbound marketing is a smart and tailored approach to digital marketing adapting to all the changes in consumer behavior caused by progress.

It revolves on a four-pillared mechanism that considers the needs of businesses and delivers incredible results.

1.    Content

Content is the mother of all marketing. It was the key to all kinds of traditional marketing and continues to be the source of all marketing action in the digital age. To attain best results, your internet marketing campaign needs to have useful content at its fulcrum.

It helps communicate with your potential customers without spamming and interrupting. It is a method of delivering information to those who need it. The logic is that if businesses give consistent and continuing content through their web resources, customers will reward them with leads and loyalty. Online marketing is impossible without attractive content.

2.    Traffic

You have the best product ever. Everybody will love it because it is as desirable as hot cakes. But if you have just three page views in a month and they come from your mom, sister and a creep from Nigeria, you aren’t going to achieve the kind of results you deserve. This is where inbound marketing empowers your business by generating targeted traffic and using the right channels to hit your marketing goals. Search engine and social media optimization along with paid media and email marketing all contribute to generating targeted traffic.

3.    Tools

Mobile responsive websites, latest social media platforms, PPC landing pages and e-commerce solutions are very useful tools to be used in your inbound marketing campaign. These tools improve the design aspect of your online marketing and play a crucial role in creating better user interface.

4.    Continuous evolution

The fourth pillar of inbound marketing is one that calls for continuous improvement and openness to better change. Given the dynamics of the internet, businesses need to play their cards with an open mind and constantly adapt to the changing social trends. Inbound marketing promotes the continuous monitoring of metrics to create and maintain a winning brand image at all times.

These four pillars define the future of marketing; they merge to create an integrated strategic concept that will multiply not only your leads but your ROI and brand equity.